Last Updated: 14/11/25

1. Introduction

[Your Home Care Business Name] (“we,” “our,” or “us”) is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.midlandlyfecare.co.uk and use our home care services.

Please read this privacy policy carefully. By accessing our website and using our services, you consent to the practices described in this policy.

2. Information We Collect

Personal Information

We may collect the following types of personal information:

Client Information:

• Full name, date of birth, and contact details
• Address and location information
• Emergency contact information
• Health and medical information
• Insurance and payment information
• Care preferences and requirements

Website Visitor Information:

• Name and email address (from contact forms)
• IP address and browser type
• Pages visited and time spent on site
• Device information and operating system

Sensitive Information

As a home care provider, we may collect sensitive personal information including:

• Medical conditions and health status
• Medication requirements
• Mobility and care needs
• Dietary restrictions
• Insurance and healthcare provider details

3. How We Collect Information

We collect information through:

• Direct interactions: When you complete our contact forms, service applications, or speak with our staff
• Automated technologies: Through cookies and similar tracking technologies when you visit our website
• Third parties: From healthcare providers, family members, or referral partners with your consent
• Service provision: During the delivery of our home care services

4. How We Use Your Information

We use your personal information for the following purposes:

Service Delivery:

• To provide personalized home care services
• To develop and implement care plans
• To communicate with you about your care
• To coordinate with healthcare professionals

Business Operations:

• To process payments and insurance claims
• To maintain accurate care records
• To train our care staff appropriately
• To ensure quality of service

Legal and Compliance:

• To comply with healthcare regulations
• To maintain required business records
• To protect against fraud and abuse

Marketing and Communication:

• To respond to your inquiries
• To send service updates (with your consent)
• To improve our website and services

5. Legal Basis for Processing

We process your personal information based on:

• Contractual necessity: To provide the home care services you request
• Legal obligations: To comply with healthcare and business regulations
• Vital interests: To protect your health and wellbeing
• Consent: For marketing communications and specific processing activities

6. Information Sharing and Disclosure

We may share your information with:

Healthcare Professionals:

• Doctors, nurses, and specialists involved in your care
• Hospitals and medical facilities
• Pharmacies for medication management

Service Providers:

• Payment processors and billing services
• IT and software providers (with strict data protection agreements)
• Professional advisors and consultants

Legal Requirements:

• When required by law or legal process
• To protect our rights and property
• In emergency situations to protect health and safety

We do not sell your personal information to third parties.

7. Data Security

We implement appropriate security measures to protect your personal information, including:

• Encryption of sensitive data in transit and at rest
• Secure access controls and authentication procedures
• Regular security assessments and updates
• Staff training on data protection and confidentiality
• Physical security measures for paper records

8. Data Retention

We retain your personal information only as long as necessary for:

• Service provision: During our relationship and for a reasonable period afterward
• Legal requirements: As required by healthcare regulations (typically 7+ years)
• Business purposes: To maintain service quality and records

9. Your Rights

Depending on your location, you may have the following rights:

Access and Correction:

• Right to access your personal information
• Right to correct inaccurate or incomplete data

Data Management:

• Right to request deletion of your data (where applicable)
• Right to restrict or object to processing
• Right to data portability

Consent Management:

• Right to withdraw consent for marketing communications
• Right to opt-out of certain data processing

To exercise these rights, please contact us using the information in Section 12.

10. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

• Essential cookies: Enable basic website functionality
• Analytics cookies: Help us understand how visitors use our site
• Preference cookies: Remember your settings and preferences

You can control cookie settings through your browser preferences. Note that disabling cookies may affect website functionality.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review their privacy policies.

12. Children’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child, we will take steps to delete such information.

13. International Data Transfers

If we transfer your personal information outside your country of residence, we will ensure appropriate safeguards are in place to protect your data in accordance with applicable laws.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically. The updated version will be indicated by the “Last Updated” date at the top of this policy. We encourage you to review this policy regularly.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

16. Complaints

If you have concerns about how we handle your personal information, you have the right to file a complaint with your local data protection authority.