Last Updated: 14/11/25

1. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit our website. They are widely used to make websites work more efficiently and provide information to the website owners.

Cookies help us recognize your device and remember your preferences and actions over time. They are not programs and cannot contain viruses or malware.

2. Types of Cookies We Use

We use the following categories of cookies on our website:

Essential Cookies (Strictly Necessary)

These cookies are necessary for the website to function properly and cannot be switched off.

Purpose:

• Enable basic functions like page navigation and access to secure areas
• Remember your cookie preferences
• Load balancing for website performance
• Security and fraud prevention

Examples:

• Session management cookies
• Load balancer cookies
• Security authentication cookies

Analytics Cookies (Performance)

These cookies help us understand how visitors interact with our website.

Purpose:

• Count visits and traffic sources
• Understand which pages are most popular
• Identify how visitors move around the site
• Improve user experience

Examples:

• Google Analytics cookies (_ga, _gid)
• Heatmap and session recording tools

Functional Cookies (Preferences)

These cookies enable enhanced functionality and personalization.

Purpose:

• Remember your preferences and settings
• Remember if we’ve already asked you certain questions
• Provide enhanced features
• Remember your location for service area information

Examples:

• Language preference cookies
• Region/location cookies
• Chat support cookies

Marketing Cookies (Targeting)

These cookies may be set through our site by our advertising partners.

Purpose:

• Deliver relevant advertisements
• Track email marketing campaign performance
• Measure campaign effectiveness
• Build user profiles for targeted advertising

Examples:

• Facebook Pixel cookies
• Google Ads cookies
• LinkedIn Insight Tag

3. Specific Cookies We Use

Here is a detailed list of cookies currently used on our website:

Essential Cookies

Analytics Cookies

Functional Cookies

Marketing Cookies

4. Why We Use Cookies

We use cookies for several important reasons:

Website Functionality:

• To keep you logged in during your visit
• To remember your preferences and settings
• To ensure secure access to your account
• To load balance our website traffic

Service Improvement:

• To understand how visitors use our website
• To identify areas for improvement
• To test new features and designs
• To measure content performance

Personalization:

• To remember your service preferences
• To show relevant content based on your location
• To personalize your experience

Marketing:

• To measure the effectiveness of our advertising
• To deliver relevant information about our services
• To reach people who may need home care services

5. Third-Party Cookies

Some cookies are placed by third parties who provide services on our behalf:

Google Analytics: Helps us understand how visitors use our site
Facebook Pixel: Helps us measure advertising effectiveness
Google Ads: Tracks conversions from our advertising campaigns
Live Chat Services: Enables chat functionality on our website

These third parties have their own privacy policies, and we encourage you to review them.

6. Your Cookie Choices

Browser Controls

You can control and manage cookies through your browser settings:

Google Chrome:

• Settings > Privacy and security > Cookies and other site data

Mozilla Firefox:

• Options > Privacy & Security > Cookies and Site Data

Safari:

• Preferences > Privacy > Cookies and website data

Microsoft Edge:

• Settings > Cookies and site permissions > Cookies and site data

Specific Opt-Outs

You can opt-out of specific tracking:

Google Analytics:

• Install the Google Analytics Opt-out Browser Add-on

Facebook:

• Adjust your Facebook Ad Preferences

Network Advertising Initiative:

• Visit optout.networkadvertising.org

Do Not Track

Our website does not currently respond to “Do Not Track” signals from browsers.

7. Managing Your Preferences

When you first visit our website, you will see a cookie consent banner that allows you to:

• Accept All Cookies: Accept all categories of cookies
• Essential Only: Accept only strictly necessary cookies
• Customize Settings: Choose which cookie categories to accept

You can change your preferences at any time by clicking the “Cookie Settings” link in our website footer.

8. What Happens If You Disable Cookies

If you disable cookies, some features of our website may not function properly:

• You may not be able to stay logged into your account
• We may not remember your preferences
• Some pages may not display correctly
• Online forms may not work properly
• We cannot personalize your experience

Essential cookies cannot be disabled as they are required for basic website functionality.

9. Data Protection

We take the protection of your data seriously:

• Cookies do not contain personally identifiable information
• We use secure, encrypted connections (HTTPS)
• We regularly review and update our cookie usage
• We minimize data collection to what is necessary

10. Updates to This Policy

We may update this Cookie Policy from time to time. The “Last Updated” date at the top of this page indicates when changes were made. We encourage you to review this policy periodically.

11. Contact Us

If you have any questions about our use of cookies, please contact us:

Quick Reference Guide

Essential Cookies

• Required for website to work
• Cannot be disabled
• No consent required

Analytics Cookies

• Help us improve our website
• Can be disabled
• Require your consent

Functional Cookies

• Enhance your experience
• Can be disabled
• Require your consent

Marketing Cookies

• Used for advertising
• Can be disabled
• Require your consent

Remember: You can change your cookie preferences at any time using the “Cookie Settings” link in our website footer.